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Activities
Professor at the University
of Savoie
Teacher of marketing and information/decision making systems
Researcher at Irege,
director of a technological research group (DRT) applied to the observation of commercial
mediations based on information and communication technologies.
Scientific advisor to Sphinx Development
Designer of the original Sphinx software range, advisor to the software
editor and clients. Expert in the fields of qualitative data analysis,
data mining and Internet surveys.
Sphinx
Designers
of survey design and analysis software for all forms of data collection,
qualitative and quantitative analysis, dataming and scoring. Products
are used in all sectors of society, from teaching and research to all
forms of survey application.
CV
55
years
Student of HEC Paris, Doctor in Applied Economics, University Professor
University
Career
Paris IX Dauphine, Researcher at Lamsade from 1977 to 1981
IUT Annecy, Conference Organiser and Head of Department from 1981 to 1991
IUP Annecy, Professor, Director of IUP then Dean of UFR (1991-2000)
Teaching
activities
Decision making theory and systems for aiding decisions
Quantitative and qualititative data analysis
Research methods
Information and communication systems applied to marketing
Consultancy
activties
Ministry of National Education from 1973 to 1980
European Space Agency from 1978 to 1981
Regional collectives from 1981 to 1988
Sphinx Development since 1988
Publications
Author of numerous publications, a book on data analysis, and co-author
of the Sphinx software range.
Resume
of research activities
Recent Publications
Qualitative
and lexical analysis
De l’énoncé à l’énonciation,
pour une relecture de l’analyse lexicale en marketing. (1998)
Lexical
analysis in marketing : discovering the contents of the message or recognizing
the models of enunciation
? (1998)
Bridiging Quantitative-Qualitative
Divide. The
Lexical Approach to Textual Data Analysis (1998)
Contributions des méthodes de l’analyse qualitative à la recherche
en psychologie interculturelle.
Sphinx et MCA (2001)
Contribution of qualitative methods to research in work and organizational
psychology.
Sphinx LEXICA and MCA (2002)
Data
exploration/data mining
Technology
Watch via Textual Data Analysis (1998)
From the data mine
to the knowledge mill. Applying the principles of lexical analysis (1999)
Exploration sans
a priori ou recherche orientée par un modèle : Contributions et limites de l’analyse
lexicale pour l’étude de corpus documentaires. (2002)
Newmedia
Interactive
Research : How internet technology could revolutionise the survey
and analysis process (2000)
Quand l’enquête
devient dialogue : les enquêtes via Internet (2001)
Protocoles
d’enquête et efficacité des sondages par Internet (2002)
La messagerie
électronique dans la communication : usages, contextes et satisfaction
(2002)
La messagerie électronique
facteur de changement dans l’organisation, implication sur la décision
(2001)
My
life as a researcher can be divided into three eras, which have taken
me from the study of decision-making models to the processes of communication,
passing via the analysis of information systems.
Decision-making:
For 10 years I worked at Lamsade (Paris Dauphine) on decision-making
models, contributing in one part to the development of methods to aid
decision-making (my thesis) and orientating the research towards the observation
of decision-making processes in their organisational context. This work
has driven me to concentrate in more depth upon methods for the processing
and analysis of information.
Information:
In conjunction with the DEA information system at Grenoble
and my teaching role at IUT Annecy I have developed more advanced methods
of research and data analysis by considering them as a way
to aid decision-making. This orientation has lead to the development of
methods and tools whose characteristics take into account, on one hand,
all the dimensions of information (quantitative and qualitative) and,
on the other hand, the conception of statistical analyses which contribute
directly to the final decision-making process. This work is at the origin
of the development of the Sphinx range of software products.
Communication:
Within
IREGE I have addressed a more fundamental question, how language can be
conceived as a management tool (two theses have already been written on
this subject and a third is in progress). This problem naturally leads
to organisational studies where textual data is analysed and reflected
upon by IREGE. This has given way to an examination of the challenges
inherent in the information and communication sciences and has lead to
the formulation of a new axis of research orientated towards the observation
of electronic communications (primarily Internet) in association with
a DRT programme on this theme.
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